Currently booking 1–2 weeks in advance and accepting new Japanese Straightening clients

Walk out.Wake upstraight & shiny.

Japanese straightening and keratin in Holladay, Utah — no blow-drying, no flat iron. (Guaranteed!)

Existing clientsBook an appointment
New clientsBook a consult
Annie O'Connor
Annie O'Connor · Utah's #1 Hair Straightening Specialist
Japanese straightening · Holladay, UT
Annie blow-drying a client's long hair smooth in front of a round mirror
Annie talking with a client in the studio mirror
White calla lilies beside a sign reading You Are A Beauty

Over 20 years experience giving women and men of Utah the gorgeous, straight, manageable, healthy hair of their dreams.

Do you struggle to control your…

  • Humidity
  • Texture
  • Frizz

Japanese Straightening and Keratin Treatments for unmanageable texture — so you stop spending time and energy on blow drying and styling.

Book to solve all these
The work

Straight, shiny hair — without the flat iron.

At Straight Hair Utah, you get a hair straightening experience from a trained expert: you walk out of the salon and wake up with straight, shiny hair, with no need to blow dry or flat iron your hair. (Guaranteed!)

See more work on Instagram
Before: very textured, frizzy hair seen from behindAfter: sleek, straight, shiny dark hair seen from behind

Drag to compare. Photos from Annie's Instagram.

Annie drawing a wave, a coil and a zigzag strand on a whiteboard
Annie at the whiteboard.

Hi, I am Annie!

“I have a degree in Fine Arts from U of U and straightening hair is my art.”

I've spent over 20 years developing a unique straightening technique that will change your life. I love helping women make their routines quicker and easier.

I see things differently — from a trained artistic perspective. My #1 goal is to have you absolutely love your hair. I can't wait to show you how to save hours blowdrying and styling.

About Annie
Reviews from happy clients

“I will never trust anyone but Annie with my hair.”

Annie O'Connor at the shampoo bowl in her studio

Japanese hair straightening is a life saver when done correctly. Annie is so patient and kind. I was so beyond happy with the time I spent with her and the attention and time she took with me to get the absolute perfect results. As long as I live here, I will never trust anyone but Annie with my hair.

Rebecca S.

I used to fly to LA to get my hair done until I discovered Annie at StraighthairUtah.com . Annie is an expert at her craft. She cares about her clients and knows all things hair straightening. I go to her for Japanese hair straightening, hair cuts and highlights. Annie is simply the best, period.

Bara G.

Annie did an amazing job with my hair! Took her time to get it right, was careful, asked lots of questions to ensure she timed everything right. My hair is a crazy combination of curly, frizzy and some straight strands, so I needed someone really knowing what the were doing to get it right. Really nice to talk with, caring. I would love to have her work on my hair again!

Deb O.

I’ve been going to Annie for six years now and I refuse to go anywhere else. She takes such good care of my hair and knows exactly what it needs and what will look good. I’ve never had a bad experience with her and I always refer her if someone is looking for a hair stylist. She is so amazing :)

Faith
A styling chair and black cabinet under warm brass globe lights at Image Studios

Currently booking 1–2 weeks in advance and accepting new Japanese Straightening clients

Get the hair you've always wanted.

Inside Image Studios2233 East Murray Holladay RoadHolladay, UT 84117Wednesday–Saturday, 8 am – 5 pm · By appointment only
Existing clientsBook here
New clientsStart here